Digital Marketing Director & E-Commerce Strategist with 7+ years turning online presence into measurable business growth.
I'm a results-driven digital marketing professional based in Cagayan de Oro, Philippines, specializing in e-commerce growth, performance marketing, SEO, and building digital operations from the ground up.
My career has been shaped by working in fast-moving, entrepreneurial environments where I had to wear many hats — from crafting paid ad campaigns to leading teams, managing client relationships, and building systems that scale.
I don't just run campaigns. I connect marketing activity to real commercial outcomes and make sure every dollar spent has a measurable return.
A track record built across startups, agencies, and growth businesses — each role sharpening a different edge.
Led performance-driven digital campaigns across Meta Ads, Google Ads, and email marketing. Managed content calendars, landing page optimization, CRM integrations, and weekly performance reporting. Oversaw brand positioning and cross-functional collaboration with product and design teams.
Drove business growth by identifying market opportunities, forming strategic partnerships, and managing marketing, sales, and digital marketing departments. Worked directly with CEO and COO on long-term strategy and operational efficiency.
Spearheaded SEO initiatives, managed e-commerce operations on Shopify and WooCommerce, led strategic email campaigns, and supervised marketing and order fulfillment processes to enhance the full customer experience.
Conducted keyword research using SEMrush and Ahrefs, executed on-page and off-page optimization, performed technical SEO audits, and focused on local SEO through Google Business Profile management.
Leveraged Google Analytics to shape data-driven marketing campaigns, aligned sales and marketing efforts to maximize lead generation, and continuously explored emerging digital marketing trends.
I don't just use AI tools — I build with them. From live CRM automations and webhook integrations to AI-assisted content systems and custom dashboards, every workflow below was built and delivered for real clients.
Click any card to flip it and see the full project details.
Designed the full website and executed a local SEO strategy. Optimised the Google Business Profile, built NAP citations, location-specific landing pages, and technical SEO audits to improve local search rankings.
Grew organic traffic from near zero to 132,402 visits/month with an exponential spike in 2024. Built the full website, SEO strategy, and content plan targeting B2B sourcing clients globally.
Delivered combined SEO and CRM automation — on-page/off-page SEO plus GoHighLevel workflows to streamline lead capture, follow-up sequences, and pipeline management.
Full SEO strategy for a financial services platform — deep keyword research, on-page optimisation across all service pages, and a content strategy to build organic authority in the financial niche.
Managed Facebook Ads for a pain management clinic. Created ad creatives, targeted audience segments, and optimised campaigns for appointment bookings and free consultation leads.
Web design and SEO for a sports protective gear brand. Optimised product and category pages, improved site architecture, and implemented on-page SEO across the full catalogue.
Grew organic traffic to 15,463 visits/month. Built a conversion-focused website with SEO targeting offshore staffing terms and email marketing for lead nurturing.
SEO-optimised 6 blog articles to an average 90.8/100 RankMath score. Built a 52-article 6-month publishing calendar and full Asana project for an Australian nursing coaching platform.
Full CRM migration from Pipedrive and Asana to GoHighLevel — 1,300+ contacts, 1,386 notes matched, 8 pipeline stages, live n8n sync, and a full GHL Operations SOP.
Built a full SEO-optimised FAQ page with schema markup. Reviewed and rewrote landing page copy, identified critical broken content, and delivered 42 original Q&A pairs for both client and candidate audiences.
Produced a Level 3 Marketing Plan covering ICP development, competitor analysis, funnel architecture, CRM setup recommendations, KPI frameworks, and a full 12-month roadmap.
Designed the full brand identity — logo, colour system, and social media graphics. Created promotional materials with consistent visual identity across all touchpoints.
I am currently open to full-time remote roles, long-term contracts, and freelance projects. If you have a role or project that fits my background, I would love to hear from you.